Product Overview

Which products are there (Product overview)? Is there one main product or multiple products? If your software e.g. has a website with a CMS and an online shop those are considered two products, also a mobile app counts as own product

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Main Product SaaS

Is your main product an SaaS solution?

Product USPs

What are the USPs compared to competitors?

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Core Features

What are the core features of each product? (grouped by each product)

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Public Facing Websites

What are your public facing websites to sell your products? For each of them how important is SEO to generate inbound traffic [very important, important, not so important, no relevance at all]?

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Target Customers

Who are the target customers? E.g. what is the typical buyer persona?

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Main Competitors

Do you have competitors? What are your 5 main competitors and what is your USP compared to each of them?

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Customer Onboarding Docs

Is there any documentation for the onboarding of a new customer? If yes how what documentation is it?

Setup Time

How long does it take to setup the software for a customer?